A giant sand sculpture on Bournemouth beach has been erected to depict the 68 thousand tonnes of food wasted by Brits over the summer months. The impressive sand art – which took eleven hours to build, and measures five metres wide – puts into perspective just how much we throw away.
It also illustrates the most frequently-wasted foods, which include salad, bread, fresh vegetables, and dips, according to research of 2,000 adults.
Key reasons for this food waste include overstocking for events (76 percent), spontaneous social plans (36 percent), and having less motivation to cook (33 percent) – while 66 percent blame their food wastage on the heat.
Designed to inspire the 64 percent of people who would like to be better at not wasting food, creamy cheese brand, Boursin, has launched a beach-side bistro a short distance from the sculpture.
Created in partnership with Great British Bake-Off star, Manon Lagrève, and charity FoodCycle, the bistro was created with those in mind who simply don’t know what to do with their leftover ingredients (56 percent).
Manon’s Bistro menu utilises some of the UK’s most commonly-wasted ingredients – serving up “simple solutions” for reducing food waste.
The Great British Bake-Off 2018 quarter-finalist said: “It’s a pleasure to be involved with such a fantastic initiative.
“For my menu, I’ve drawn inspiration from British summertime favourites, such as pasta and quiche – but given them my own unique French girl twist to completely transform some of the most frequently-wasted food.
“All of these dishes are super easy for everyone to re-create at home. Et voilà!”
Salad leaves, bread, and fresh vegetables were voted as the most likely foods to get wasted during summer – with chicken, fish, and cheese also making the top 20.
The study also found that when it comes to eating during the warmer months, the main concern for 37 percent is food going stale quicker.
Other worries include managing to keep food cool (36 percent), and how quickly particular items wilt or go soggy (31 percent).
Around four in ten adults (39 percent) admit they often end up throwing away such food because they don’t know what else to do with it.
And 43 percent admit they do this at least once a week, according to the OnePoll study.
Despite the challenges, 49 percent said food is one of the best things about summer – while eating summery foods ranked as the number one way in which people try to keep the summer alive throughout the year.
This was followed by going on holiday (38 percent), and continuing to wear summer outfits long after the season has ended (37 percent).
The Boursin Bistro, located between Who Dares Gym and El Murrino beach, and open until September 3rd, is operating on a “pay-what-you-can” basis, with 100 percent of all donations going to charity, FoodCycle.
A spokesman added: “People have increasingly busy lives, particularly as they return to work and school – but cooking doesn’t have to be complicated.
“Hopefully, some of these simple solutions for using up leftovers and minimising food waste will provide people with a bit of inspiration, and more time to spend with family and friends as they try to hang on to that summertime feeling a little bit longer.”