Inside Tom Brady's growing £240m business empire as NFL legend becomes co-owner of Birmingham City

When NFL icon Tom Brady finally retired at the start of the year, it’s fair to say few pictured him spending his Saturdays watching a wholly different version of football at St Andrew’s.

Yet the seven-time Super Bowl winner will do just that after becoming a minority owner of Championship club Birmingham City.

Brady, 46, admitted he has much to learn about English football but plans to be hands-on with his investment in a club that has dismally underachieved for a decade now.

‘I’ve been part of some amazing teams in my day, and I’m looking forward to applying my perspective to create that same success here in Birmingham,’ Brady said.

His partnership with Blues’ new owner Knighthood Capital Management LLC represents just the latest investment in a rapidly-growing Brady business empire.

NFL legend Tom Brady has become a minority owner of Championship club Birmingham City

NFL legend Tom Brady has become a minority owner of Championship club Birmingham City

The seven-time Super Bowl winner will be Chairman of the Advisory Board at St Andrew's

The seven-time Super Bowl winner will be Chairman of the Advisory Board at St Andrew’s

The former quarterback certainly isn’t short of a few dollars. Forbes estimated Brady earned $45.2million [£35.6m] on and off the field in their 2023 highest-paid athletes list.

But that’s only part of the picture. Throw in all the lucrative endorsements and partnerships amassed during a storybook career and Brady’s net worth is believed to be at least $300m [£236m].

He won’t be short in retirement, either, because Fox Sports will pay him $375m [£295m] over the next decade to work as the lead colour commentator on their NFL broadcasts from next year.

Brady will become the best-paid sports commentator in history as a result.

Brady also has several lucrative sponsorship deals with the likes of Amazon, Under Armour, Fanatics, EA Sports, Subway and IWC Watches.

And in search of post-retirement projects, Brady has built up a portfolio of investments in the realm of sport and beyond.

Just last month, he was unveiled as a team owner in the new electric boat racing competition, the E1 World Championship, joining tennis legend Rafael Nadal, Chelsea great Didier Drogba and Formula One driver Sergio Perez.

Brady said that E1 ‘combines several things I love – speed, intensity, being on the water, intense competition and innovative leaders.’

And his need for speed is also sated by sponsorship of the Hertz Team JOTA race car at the iconic Le Mans 24 Hours. 

The seven-time Super Bowl winner retired earlier this year and has since invested in a number of sports franchises to bolster his expanding business portfolio

The seven-time Super Bowl winner retired earlier this year and has since invested in a number of sports franchises to bolster his expanding business portfolio 

Brady (second right) became a boat racing team owner last month, joining Rafael Nadal and Sergio Perez in taking a keen interest in the sport

Brady (second right) became a boat racing team owner last month, joining Rafael Nadal and Sergio Perez in taking a keen interest in the sport

Earlier this year, Brady bought a minority stake in women’s basketball team Las Vegas Aces, saying his mission was to ’empower future generations of athletes.’

The Aces’ majority owner is Mark Davis, the billionaire who also runs the Las Vegas Raiders NFL franchise.

Brady reached an agreement to become part of the Raiders’ ownership group back in May, taking what he described as a ‘very passive role’, but the deal could yet be scuppered.

NBC Sports reported Davis intended to employ Brady within the Raiders’ structure but NFL rules prohibit investors from doing this.

Away from taking stakes in sports teams, Brady has plenty of other sources of income.

Brady pictured with Mark Davis (right), the owner of the Las Vegas Raiders NFL team and the Las Vegas Aces women's basketball team

Brady pictured with Mark Davis (right), the owner of the Las Vegas Raiders NFL team and the Las Vegas Aces women’s basketball team

Brady speaks with Aces players Kelsey Plum and Chelsea Gray (right) ahead of a match

Brady speaks with Aces players Kelsey Plum and Chelsea Gray (right) ahead of a match

Brady wanted to join the Raiders ownership group but NFL rules could scupper things

Brady wanted to join the Raiders ownership group but NFL rules could scupper things

He has a fitness and nutrition brand called TB12, launched back in 2016 alongside his coach Alex Guerrero, an Argentine practitioner of alternative medicine that enabled Brady to overcome the injury issues that dogged his early career.

TB12 offers tubs of plant-based protein, supplements and fitness equipment, claiming to offer improved performance and faster recovery from aches and strains.

Brady helped author a best-selling book entitled ‘The TB12 Method’ in 2017, which outlined how he remained at the top of his game.

All this branded equipment goes hand-in-hand with his BRADY clothing line.  

He launched a production company, 199 Productions, back in 2020 to make films, documentaries and television shows. 199 was Brady’s selection number in the 2000 NFL Draft at the outset of his illustrious career.

Projects have included ‘Man In the Arena,’ a series about Brady’s nine Super Bowl appearances and a comedy called ’80 For Brady’ which is set to be released later this year and sees him star alongside Lily Tomlin, Jane Fonda, Rita Moreno and Sally Field.

Brady set up his company TB12, a fitness and nutrition brand, with Alex Guerrero in 2016

Brady set up his company TB12, a fitness and nutrition brand, with Alex Guerrero in 2016

TB12 Sports offers protein, health supplements and fitness equipment

TB12 Sports offers protein, health supplements and fitness equipment 

His clothing line Brady Brand, or BRADY, was launched on January 12 with a line that reportedly included $295 bomber jackets and a $250 vest. Above, $95 hoodies and other types of apparel

His clothing line Brady Brand, or BRADY, was launched on January 12 with a line that reportedly included $295 bomber jackets and a $250 vest. Above, $95 hoodies and other types of apparel

Autograph is the sports-centric NFT platform Brady co-founded with the entrepreneur Richard Rosenblatt in 2021.

The aim of Autograph was to help celebrities sell NFTs [non-fungible tokens] to their fans and the firm raised $170m in funding from various crypto investors.

Tiger Woods, Naomi Osaka and Rob Gronkowski were among the stars associated with the company.

However, following a dramatic dip in the NFT market, Business Insider reported in May that Autograph had let go of around a third of its employees.

Crypto is another area where Brady the businessman has had his fingers burned.

Along with his former wife, the supermodel Gisele Bundchen, Brady invested heavily in the cryptocurrency exchange firm FTX.

Brady co-founded Autograph, an 'NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences'

Brady co-founded Autograph, an ‘NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences’

Brady appears in an advert for the collapsed crypto currency exchange FTX along with the company's CEO Sam Bankman-Fried

Brady appears in an advert for the collapsed crypto currency exchange FTX along with the company’s CEO Sam Bankman-Fried

Brady's ex-wife Gisele Bundchen, pictured here with Bankman-Fried, also lost millions when the company collapsed

Brady’s ex-wife Gisele Bundchen, pictured here with Bankman-Fried, also lost millions when the company collapsed 

His stake in the company has been estimated at $45m [£35.5m] and hers $25m [£19.7m], and so when FTX collapsed they were millions of dollars out of pocket.

Even worse, Brady and a number of other A-listers face lawsuits for endorsing the crypto exchange.

A class action against FTX CEO Sam Bankman-Fried argues the celebrities who fronted ad campaigns lent credibility to the company and so they are ‘responsible for the many billions of dollars in damages they caused.’

In one FTX advert, Brady and Bundchen are seen calling up friends to ‘recruit’ them to invest in crypto.

Brady has quietly removed old FTX endorsements from his social media channels but the financial hit from the doomed currency exchange will have stung.

Despite this expensive setback, the football star has built a huge business empire that continues to grow – and will generate millions of dollars for him in the future.

source: dailymail.co.uk