Bud Light sparks backlash after making trans poster girl Dylan Mulvaney its newest brand ambassador

Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney who is now a brand ambassador for the beer company.

Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.

The influencer even boasted how the brewer sent her a beer can with her face printed on it.

‘Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month!’ Mulvaney wrote on Instagram 

The gimmick was to honor the trans activist’s first full year of being an openly transgender woman.

Mulvaney’s announcement has faced backlash in some quarters with Twitter users describing the ad campaign as ‘gender propaganda’.

Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light

Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light

In celebration of Mulvaney's first year of being openly transgender, Bud Light sent a can with her face printed upon it

In celebration of Mulvaney’s first year of being openly transgender, Bud Light sent a can with her face printed upon it

One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their ‘woke creative teams.’ 

‘Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,’ Cardillo tweeted.

Podcaster Stephen Miller, called the collaboration announcement ‘the weirdest thing’ he had ever seen. 

Director Robby Starbuck and journalist Ian Miles Cheong suggested Bud Light’s campaign served only to erase the distinction between men and women while undermining conservative values. 

‘Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now?’ Starbuck tweeted. 

Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament

In one bizarre portion of the video she was seen in the bath with a beer

Mulvaney made the announcement herself on Instagram during the beer company’s promotional event for the NCAA March Madness tournament

One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their 'woke creative teams'

One conservative commentator, John Cardillo, suggested the beer company take a closer look at their consumer demographics instead of listening to their ‘woke creative teams’

Journalist Ian Miles Cheong suggested Bud Light's campaign served only to erase the distinction between men and women while undermining conservative values.

Journalist Ian Miles Cheong suggested Bud Light’s campaign served only to erase the distinction between men and women while undermining conservative values.

Director Robby Starbuck described the partnership as the 'erasure of values you care about'

Director Robby Starbuck described the partnership as the ‘erasure of values you care about’

Podcaster Stephen Miller, called the announcement 'the weirdest thing' he had ever seen

Podcaster Stephen Miller, called the announcement ‘the weirdest thing’ he had ever seen

A couple of other Twitter commenters thought Mulvaney to be a poor choice for the brand

A couple of other Twitter commenters thought Mulvaney to be a poor choice for the brand

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity.

‘Ok I kind of love that this is the direction Bud Light is going,’ wrote one user. 

‘I seriously love her so much!! She gets us!’ added another. 

‘I never knew I needed to see Audrey Hepburn drink bud light. But who knew it could be better,’ stated one more. 

‘If this is not an April Fool’s Day joke, then I am SERIOUSLY excited for you to have your face on a can of… well, ANYTHING!’ another supporter wrote on Instagram. 

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity

This is the second partnership that Mulvaney has signed up for within a week. 

Days earlier, the trans activist also revealed how she had a new partnership with women’s designer fashion company Kate Spade.

Each time Mulvaney endorses a cosmetic, credit card or fashion brand, she earns some $75,000 — and perhaps double that when posted on Instagram as well, said Assil Dayri, a social media expert and founder of AMD Consulting Group.

That adds up to as much as $1 million a year for Mulvaney, who is represented by Los Angeles-based Creative Artists Agency (CAA), according to estimates provided by industry insiders. CAA did not answer our emails.

The University of Pittsburgh reportedly paid $26,250 for a Mulvaney speaking appearance this month, according to the campus newspaper. She also rakes in the cash by selling pink sweaters for $54 each, in her girlhood-themed merchandise range.

In the past, Mulvaney has been accused of ‘womanface’ by some feminists, who claim she is play-acting the parts of a woman she enjoys, with none of the misogyny faced by females on a day-to-day basis. 

She became known on TikTok for her ‘days of girlhood’ series, which has 10.8 million followers, in which she can be heard discussing things that she believes are ‘accessible’ to her as a trans woman.

They include finding love, being a performer, having a family and being a mother.

She’s earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities. 

Mulvaney’s rise among social media influencers was apparent last month month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her ‘365th day of living authentically.’

She’d already met the boss, President Joe Biden, at the White House, in October. 

Mulvaney received a letter from the office of Vice President Kamala Harris, celebrating her '365th day of living authentically'

Mulvaney received a letter from the office of Vice President Kamala Harris, celebrating her ‘365th day of living authentically’

She’s also appeared alongside such celebrities as Paris Hilton, Drew Barrymore and Rachel Brosnahan, the star of The Marvelous Mrs. Maisel.

Still, the rigors of social media stardom are taking a toll. The 26-year-old has endured painful facial surgery and been doxxed — when a fan published her personal phone number online.

Mulvaney’s rise among social media influencers was apparent this month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her ‘365th day of living authentically.’

Recently, the trans poster girl revealed how her personal relationships have fallen apart, that she struggles to get a date — and is still to be kissed ‘as a girl’.

Mulvaney has won allies in the White House and Hollywood, but she has struggled to gain standing in the trans community, and is often described as more akin to a drag queen, a pantomime performer, or a grifter. 

'Let dolls be dolls, please.' Dylan Mulvaney's man-to-girl transition series on TikTok was always unusual, but has grown stranger in recent postings

‘Let dolls be dolls, please.’ Dylan Mulvaney’s man-to-girl transition series on TikTok was always unusual, but has grown stranger in recent postings

She underwent ‘facial feminization surgery’ in December, and described the ‘insane swelling’ from alterations to her hairline, chin, jaw, cheeks, nose, lips, and trachea.

Though painful, the surgery was cosmetic, and is seldom the first gender-affirming treatment that most male-to-female transitioners select. Mulvaney does not appear to be taking cross-sex hormones, even though she can afford them.

Mulvaney is typically theatrical and buoyant in her clips. They seldom last more than a couple of minutes, while giving viewers a brief window into her everyday life.

In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being physically capable of menstruating. 

Mulvaney currently has 10.8 million TikTok followers ¿ which is impressive, but still not in the platform's top 10

Mulvaney currently has 10.8 million TikTok followers — which is impressive, but still not in the platform’s top 10 

In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being capable of menstruating

In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being capable of menstruating

Dylan Mulvaney attends New York Fashion Week, last year

Dylan Mulvaney attends New York Fashion Week, last year

‘Day 75 of being girl – I’ve been carrying around tampons and pads for the past two months but I’ve never actually opened one up, so let’s do it. Woohoo!’ she begins before using a euphemism for vagina. 

‘I thought the letters stood for small, medium and large based on the size of your ‘Barbie pouch’ but after Googling I found out it’s actually the level of your flow.’ 

Dylan was allegedly offered a paid partnership with Tampax to advertise the menstruation products, but the posting generated a host of angry responses, particularly among gender-critical feminists.

Dylan’s TikToks documenting her ‘days of girlhood’ have accumulated millions of views. 

In the videos, she was often seen doing and acting in excessively ‘feminine’ ways which are often perceived as representing harmful, sexist stereotypes. 

While ‘being a girl,’ Dylan often attributes her womanhood to what she is wearing, her makeup, eating habits and dramatic emotions which lead to crying and binge shopping.

source: dailymail.co.uk