Kevin the carrot has been a staple of Aldi’s Christmas campaigns after making his first television appearance during the 2016 festive period. This year will be no different as Kevin and his family make a return with a Christmas kick about as Aldi pay homage to the World Cup. Express.co.uk has everything you need to know about this year’s advert.
Aldi has teased its highly anticipated Christmas advert on social media.
In the festive clip, the retailer paid homage to the iconic 1998 Nike World Cup Advert.
Airport 98 featured Brazil’s World Cup squad playing football around the airport with Ronaldo missing a goal at the very end.
Inspired by the ad, Kevin was joined by his wife Katie and his kids Baby, Chantenay and Jasper in an airport.
Read more: Sainsbury’s Christmas Advert 2022 sees Alison Hammond take over
Aldi’s advert was teased on the retailer’s YouTube, Twitter, Instagram and Facebook on Sunday.
It seems the supermarket will release further advert’s in the lead up to Christmas so viewers can find out what will happen to poor Kevin.
The infamous carrot has been at the centre of Aldi’s Christmas campaigns for years.
In 2021, Kevin starred alongside Ebanana Scrooge in A Christmas Carrot.