This Morning chef Gino D’Acampo rustled up a creamy chipolata and mascarpone pasta on the latest instalment of the ITV talk show. However, viewers were left up in arms when he revealed the white truffles he used in the recipe cost £100 as the cost of living crisis continues to impact Britons around the country.
The Italian chef was explaining to hosts Holly Willoughby and Phillip Schofield how to create his pasta dish.
He said: “So one of this £100 to £150 for white truffle, but the good thing is that if you keep it well with good rice, you could make a risotto.”
Disgruntled viewers took to Twitter to hit out over the hefty price of the truffles.
Gail fumed: “#ThisMorning doing a cooking section with white truffles… Could you be any more tone-deaf during the current cost of living crisis? Pathetic @thismorning.”
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Rachel Brandwood raged: “@thismorning are you for real? White truffle £100? Yeah, I will just chuck that on top of our @asda #JustEssentials pasta. Who do you think is watching? #ThisMorning.”
Leigh remarked: “A #CostOfLivingCrisis and @thismorning is cooking with Truffle costing £100/£150. Seriously? #OutOfTouch. You poor people can use essence or extract! #ThisMorning.”
Milo added: “#ThisMorning for goodness sake, please use your cooking slot to produce healthy meals on a budget which I’m sure your viewers are crying out for. It’s not rocket science. Gino’s recipe with truffle was just insulting #Furious.” (sic)
@Toplayaaay penned: “Is #ThisMorning deliberately trying to antagonise viewers? We’re in the middle of a financial crisis and they’re using white truffle in their pasta recipe. They are trying to justify the £100 price tag because it flavours your eggs! Please @thismorning read the room!” (sic)
The show came under fire again last month, when Holly and Phillip included the option for callers to win energy bills as the prize for the game Spin to Win.
The game continued for a second day with energy bills changed to household bills up to a value of £3,000.
Phillip said at the time: “Mortgage, petrol, food, energy, you decide. We will pay your bills until the end of the year up to the value of £3,000.”
Broadcasting regulator Ofcom received a total of 170 complaints following the episode.