Google Stadia will shut down on Jan. 18, 2023, the search giant said Thursday. It will refund all Stadia hardware purchased through the Google Store, along with all the games and add-on content purchased from the Stadia store.
It’s aiming to have all the refunds completed by mid-January.
Explaining the move in a blog post, Stadia vice president and general manager Phil Harrison highlighted Google’s investments in gaming through its Google Play digital distribution service, streaming on YouTube and its cloud tech.
“A few years ago, we also launched a consumer gaming service, Stadia,” he wrote. “And while Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.”
Many employees on the Stadia team will be reassigned to other roles within Google, the blog post noted.
The service launched in November 2019, to a mixed reception.
“Stadia isn’t delivering new games [at the moment], it’s just trying to deliver a new way to play through streaming. One that you can already get from other providers,” CNET’s Scott Stein wrote at the time. “Until Google finds a way to loop in YouTube and develop truly unique competitive large-scale games, Stadia isn’t worth your time yet.”
Despite having some, it failed to evolve enough in the wake of its launch. Google in 2021, hinting that its gaming ambitions were shifting away from Stadia.
Stadia also had plenty of, with , , Nvidia and all offering alternatives.
It hasn’t been a total bust for the company, with Harrison saying the tech can be applied to YouTube, Google Play and its Augmented Reality (AR) projects.
That tech will also be made available to Google’s industry partners. Sony gave its own streaming service a headstart in 2015 by— an — shortly before the once-promising startup shut down.