Koch Media got so sick of the jokes it's changed its name

Koch Media has announced that dick jokes are out, and an equally difficult to get right name is in: the company is now known as Plaion. Ply-on? No you silly fool: it’s supposed to be ‘play on’. Then again, Koch was supposed to be pronounced more like ‘kotsch’.

The publisher formerly known as Koch was founded 28 years ago, and the biggest change in recent history was it being acquired by then-THQ Nordic (now Embracer group) for $150 million in 2018. Plaion currently has over 2300 staff, 1600 of whom are developers, and owns a bunch of studios including the UK’s Free Radical Design. 

source: gamezpot.com