Viewers hit out at ‘distasteful and shocking’ Advanced Hair Studio advert featuring the late Shane Warne being shown during Sky Sports’ coverage of the third Test between England and New Zealand
- An old advert including Shane Warne is still being shown on cricket TV coverage
- Warne’s death at the age of 52 in March sent shockwaves through global sport
- One viewer said it was ‘inappropriate’ and ‘distasteful’ to air the advert
Fans on social media have criticised a ‘distasteful’ advert featuring late Australian cricket legend Shane Warne being shown during the third Test between England and New Zealand.
Warne, whose death at the age of 52 in March sparked widespread grief from within the sport and beyond, is one of the ex-players in an advert for Advanced Hair Studio.
It has been regularly aired in television coverage of England’s match against New Zealand at Headingley.
Viewers have taken to Twitter to express their outrage and unease at the advert, which one fan described as ‘quite shocking’.
‘Do you really think it’s appropriate showing adverts during the test match which feature the late Shane Warne? Bit distasteful in my eyes,’ another wrote.
A third said: ‘I don’t feel good about Shane Warne being used to promote products still. Hopefully his family are getting paid for it.’
Another fan said the advert ‘doesn’t sit right with me’, while one aimed his ire at the Advanced Hair Studio company.
An advert featuring the late Shane Warne is still being shown on Sky’s cricket coverage
Fans on social media have reacted with outrage at the Advanced Hair Studio advert
‘Not content with using footage of Graham Gooch that must be 20 years old, they’re still using the late great Shane Warne’s endorsement. Feels a bit weird,’ they said.
Others questioned why the advert had not been pulled or replaced with one not including Warne, considered one of the greatest Australian sportsmen of all time.
‘Why is the dory (sic) missed Shane Warne still being used in the hair restoration advert. Quite shocking,’ one wrote.
Warne died of a suspected heart attack on March 4 while holidaying on the Thai island of Koh Samui.
Warne’s death in March at the age of 52 sent shockwaves through the sporting world
The revered leg-spinner was taking a well deserved three-month break following commentating commitments both in the UK and Australia.
Sky Sports aired a series of tributes to Warne during the first England-New Zealand Test at Lord’s, while the main commentary box at the home of cricket has also been named after the Australian.
A state memorial service was held for Warne in his home city of Melbourne on March 30.
Warne’s manager and friends have described an upcoming unauthorised biopic on the life of the late cricket legend as ‘disheartening’ and ‘despicable’, with the former threatening legal action against Channel Nine.