Ian continued: “The Queen Mother was a big gin fan. I think most English people are. Gin is a very English drink, especially gin and tonic.
“From a target market point of view, Sophie would be in our target market. It’s quintessentially English, which she is.
“We have tried to create a modern take on an English classic. And in a funny way, she is a modern take on a modern Royal Family.
“She isn’t too old-fashioned, she’s modern, she looks cool, she dresses beautifully, she’s not overdone, she’s classy, elegant, she’s got a great turn of phrase, she’s relaxed.
source: express.co.uk