Stephen Langford, Director of M&S.com said: “It’s a global trend that responds to how customers are using social media – we all know how much more we’re scrolling and engaging with video content – at home, or on the go.
“Live shopping puts our experts front and centre and gives them the ideal platform to share the M&S point of difference – in terms of both quality, design and innovation features.”
M&S has already carried out three trial events which it says were well received.
One customer who took part in the trial commented: “It was great to hear about the range and see some pieces I may not have known about.
source: express.co.uk