Client Attraction: 5 Stellar Strategies to Attract Local Customers

What do fancy dress outfits, inspirational quotes, and free cake samples all have in common?

Answer: They are all real-life examples of some of the more creative ways businesses have tried to get customers through their shop doors.

But perhaps you are wondering if donning a gorilla suit is absolutely necessary to get more customers.

Thankfully, the answer is no. There are plenty of consistent, doable, and gimmick-free ways that will attract more customers to your business.

This short guide will share the five best client attraction methods you should adopt in 2022.

1. Create a Buzz

Every company promotes a discount or special offer. So you need to go a step beyond a tick in the box with your next marketing tactic. You need a promotion that is so unusual that it creates a buzz.

Do this right, and your promotion will get noticed in all the right places. People will share the advertisement with their friends and post it on their social media feeds. It might even go viral.

So how do you create a buzz with your offer?

Offer a bonus they can’t buy separately. Bundle your products into a time-limited discount. Create a quirky limited edition version of your flagship product. The possibilities are endless.

2. Reward Loyalty

Attracting local customers isn’t only about getting new clients. It’s also about enticing existing customers to return and buy again. A loyalty scheme is an excellent way to do that.

Keep your loyalty scheme as simple as you can, but design one that offers better rewards as time goes on.

That will motivate local customers to keep your brand at the forefront of their minds. You’ll be the business they remember next time they go shopping.

3. Organize an Event

An event is a brilliant opportunity to get many business clients together, including new leads who might not have heard of your brand.

You don’t need to use an event to make sales. You can use it to boost brand recognition and do something that will capture people’s hearts, such as a charity fundraiser.

4. Invest in Local SEO

You might be getting Google referrals, but are you getting traffic from people searching for businesses in your area?

If the answer is no, it’s time to prioritize local SEO.

Ensure you rank your business for each key town locally and use the most relevant keywords. In addition, check that you have a clear understanding of all the local ranking factors Google uses for their search algorithm.

By doing so, you can help ensure your business appears above your key competitors in the search results.

5. Offer Premium Customer Service as Standard

Effective aftercare is just as important as marketing for client attraction. It will boost word-of-mouth recommendations and encourage past clients to return and spend more money with you.

Review your current customer service processes and find some ways you can excel.

Maybe you can follow up on each purchase with a personalized thank you message. Perhaps you can replace an automated message with a one-to-one phone call when customers contact you with a query.

Simple Strategies to Boost Client Attraction

There is no secret to client attraction. It’s something that requires consistent marketing efforts. Make it your priority to look after your existing customers, and sketch out some creative marketing campaigns on a whiteboard.

Get inspired with some ideas for your next marketing strategy by checking out our top stories before you go.