Stop boasting about the length of your game

Humans are obsessed with how big things are. Whether it’s being impressed with blue whales, which can grow up to 100 feet long, or the tradition of commenting on how much a child has grown since you last saw it, it is extremely important for some inexplicable reason. And it is oddly prevalent in games, where boasting about how long it will take players to finish has become a weird marketing strategy.

The latest boast comes from Dying Light 2, appearing in the form of a Tweet touting the 500 hours needed to complete the open-world zombie romp. Nearly every open-world marketing strategy involves talking about length, but Dying Light 2 stands out because the number is so ludicrous for anything that isn’t an MMO or other kind of live service game.

See more

source: gamezpot.com