‘SussexRoyal’ has the highest engagement rate of any royal Instagram account with 4.39 percent compared to the 0.91 percent engagement rate of William and Kate’s account.
Princess Eugenie has the fourth-largest following out of the royals with a total of 1.5 million followers.
This means Princess Eugenie could charge an average of £3,124 per sponsored post.
Heir to the throne, Prince Charles and his wife Camilla, Duchess of Cornwall have the fifth most influential Instagram account.
Their account, ‘ClarenceHouse’ has 1.5 million followers and if the Royal family started to post sponsored posts, they could earn £3,109 per post.
source: express.co.uk