Jonathan was quick to make contact with the three men before asking whether they needed any help.
He paused for a brief moment before looking back at the camera and telling viewers that he and his team unfortunately could not intervene.
It prompted viewers to lose their cool as they flocked to social media to vent their frustration over Jonathan’s “insensitive” behaviour towards the situation.
@Capellarec shared her reaction on Twitter, writing: “#gmb 3 migrants paddling in a small dinghy in English Channel. The insensitive reporter is filming them like a weird spectator sport. Suddenly shouts out, ‘are you ok, where are you going to?’ Wtf.”(sic)
Another viewer, @Marshmallow3UK, who’d caught the news segment on TV, chimed in: “@gmb this is very wrong #GMB.