Sonos kickstarts sale ahead of Black Friday, but don't get excited quite yet

Sonos’ annual Black Friday sale is one worth waiting for. In previous years, the smart audio brand has slashed £100 off the price of its company Sonos Beam soundbar, Sonos Sub subwoofer and portable Sonos Move, while the smaller Sonos One and Sonos One SL (which looks identical but forgoes the AI voice assistant in favour of a smaller price tag) were reduced by £40 – a reduction of over a fifth. Unfortunately, there’s no word on when we’ll see the same limited-time price drops this year. Sonos has quietly updated its online store with 20% off …but don’t get too excited as it’s only on accessories. If you’re already a proud Sonos owner, you’ll have the chance to pick some solid deals on stands for your Sonos One, charging cables, and a turntable to bring Vinyl to the multi-room, Wi-Fi-powered audio system. If you’re looking to bag yourself a new speaker, you’re still better off taking a look at Sonos’ certified refurbished deals.

In fact, these refurbished speakers could be a good option for anyone looking for a discounted Sonos speaker this year. That’s because Sonos has advised customers of “high demand and limited supply” in the coming weeks, likely fuelled by Black Friday sales and the annual Christmas shopping rush. The warning could be found on the US brand’s homepage as it promoted its annual Gift Guide, which categories its products based on the sort of person you’re shopping for – the movie buff, the new parent, the nostalgist, for example.

Clicking on any of these categories will bring up a webpage with a selection of products, music selection from the free-to-stream Sonos Radio service that’s available to anyone with its speakers, and more. It’s a fun way to browse Sonos’ selection of speakers, rather than comparing number-dense spec sheets.

But the difference is the price. While a new Sonos One SL from Sonos will set you back £179, the same speaker can be bought as certified refurbished for just £129. That’s a £50 saving. Even during the limited Black Friday sales last year, Sonos only reduced the price of its Sonos One speakers down by £40. So you’re getting a better deal than its Black Friday discounts – and no worries about limited stock as everyone rushes to order on the same day.

When bought refurbished from Sonos, the Sonos Move drops from £399 to £289 and the Sonos Beam (first generation) costs £289 compared to £449 for a brand-new, second-generation Sonos Beam soundbar. There’s also £100 off the price of the all-singing, all-dancing Sonos Arc too.