MDLBEAST hosts Saudi Arabia’s first integrated music conference 'We want to inspire'

“The opportunity is enormous, the potential is being unlocked, and what we need is a moment for the industry to come together to seize this chance with both hands, XP is that moment.”

She added: “We have built a very special program around the four key pillars; talent, the scene, policy, and social impact. 

“We’re going to cover every corner of the industry with real outcomes and actions which will have a genuine and positive impact in the regional music industry.”

Programming for XP will come under four pillars, Talent and Development, Inspire and Promote, Data, Policy and Advocacy, and Social Purpose.

source: express.co.uk