MDLBEAST hosts Saudi Arabia’s first integrated music conference 'We want to inspire'

“The opportunity is enormous, the potential is being unlocked, and what we need is a moment for the industry to come together to seize this chance with both hands, XP is that moment.”

She added: “We have built a very special program around the four key pillars; talent, the scene, policy, and social impact. 

“We’re going to cover every corner of the industry with real outcomes and actions which will have a genuine and positive impact in the regional music industry.”

Programming for XP will come under four pillars, Talent and Development, Inspire and Promote, Data, Policy and Advocacy, and Social Purpose.