The “CEO” rapper has an eye for Death Row Records’ corner office.
Snoop Dogg sat down with the hosts of Barstool Sports’ Million Dollaz Worth Of Game to discuss the hip hop legend’s current and future ventures — in particular, with the record label that launched his career back in 1992.
In June, Death Row Records made Snoop their new Executive Creative and Strategic Consultant, a role that gives the 17-time Grammy nominee a chance to discover and shepherd promising new acts through the label, as reported by Complex this week.
“I think all of Death Row should be in my hands,” Snoop told mic jockeys Gillie Da Kid and Wallo. “I should be running that s–t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that.”
Had “The Voice” judge been in control of the label, artists such as YG, Ty Dolla $ign, Roddy Ricch and “anything coming out the West,” Snoop claimed, would be on their roster.
Snoop got his start as a featured artist on 1992’s “The Chronic” alongside Death Row co-founder Dr. Dre in the early ’90s, and released some of the West Coast rapper’s most notable and beloved hits to this day, including “Gin and Juice” and “Lodi Dodi.”
Following the murder of fellow label-mate Tupac Shakur in 1996 and the subsequent jailing of Death Row co-founder Suge Knight, Snoop would part ways with the group in 1998 and sign with Master P’s No Limit Records.
The iconic MC then eluded to movement up top, referring to Death Row’s current ownership, private equity firm Blackstone, which acquired the label’s parent company Entertainment One in April.
“It’s just a lot of heat over there and it’s not being handled right,” he said. “But a little birdie told me it may fly my way and if it do, you’ll get everything that I told you … If I can get Def Jam poppin’, what could I do with Death Row? Just imagine that.”