Another blow for Dyson? Popular vacuum rival launches first hair dryer

According to the company, the stylish new dryer is designed to combine rapid air power with “next-generation intelligence” to generate high-velocity heated ionised air. This should ensure fast drying for all hair types – without any risk of heat damage, Shark has revealed.

At launch, there will be three Intelligent Stylers – including a Diffuser, 2-in-1 Concentrator and a Style Brush attachment. Attaching these add-ons to the hair dryer will automatically adjust the heat and airflow settings to provide the best results. That’s a really clever touch that you won’t find on the rival Dyson product.

Of course, if Shark STYLE iQ owners want to experiment for themselves, the three temperature settings and three airflow settings can also be manually set too. The range will be available to buy exclusively from John Lewis online and in its high street stores. The complete range will also be available on the Shark website.