Troy Baker proposed XBOX Game Pass in 2013, and Gamers said No.

Dan Rizzo says “Baker queried the audience with the revolutionary idea of a “free to play, subscription based” service, allowing gamers to pay monthly for access to brand new games. A resounding “No” was thrown back with a befuddled Baker asking “Why?” […] My my, how the tables have turned. XBOX Game Pass has not only become a prolific statement within the gaming industry, its player-base and fans of opposing hardware are now crying for other platforms to adapt its on-demand like structure, allowing people to pay a minimal monthly fee for access to AAA titles upon their initial release. Baker was on the money, almost half a decade before XBOX had announced the service.”

source: gamezpot.com