Other makeup artists like to mix multiple colors to get a custom look. “Enhance your bone structure by using a tone a couple of shades darker than your skin tone, mixed with a nude hue,” Ms. Barnes said.
Choose a Texture, and a Tool
Today’s blushes come in many textures — cream, powder, liquid. When wearing a mask, a liquid tint that dries down is the most transfer-proof option. But you can also use blush to change the texture of your complexion overall.
“Cream is great for dry skin,” Ms. Barnes said. “And powder for oily skin as a rule, but it’s personal preference. Natural makeup works well with creams, but with powder you can be more direct on where you place it, and it tends to last longer.”
Ms. Linter prefers to play with multiple textures. “You can wear both textures at once and layer,” she said. But the tool is just as important as the texture you choose. Opt for a sponge when using creams; fingers work fine with liquids; and use a brush for powders.
“Brushes are very, very important,” she said. “Some big, soft brushes are very ineffective. They don’t do anything. For blush, you need to have a pretty full-sized brush, but it needs to be a little on the firm side so that when you hit your skin, it controls the powder and keeps it so you can spread it correctly in the right place.”
Blend, but Not Too Much
Blending is the key to making blush modern, but not so much that you overdo it and lose the color.
“If I’m watching people put makeup on and they’re not fans of blush, I can always tell because they’ll apply it and then ferociously rub it in,” Ms. Hughes said. “What ends up happening is they rub it off as they’re blending it in. Just pick up a tiny bit, apply it slowly. You shouldn’t see the payoff immediately. You should see it gradually.”
At the end of the day, however, Ms. Hughes cautions that there are really no strict rules with blush. “If you like an actual cheek moment, do it,” she said. “If you like a high-up-into-the-temples moment, you should do that. Experiment to see what you like.”