Adam Richman knows how the sausage gets made — and the cookies and potato chips.
The former “Man v. Food” host is gearing up for the premiere of his new show, “Modern Marvels,” which explores how some of America’s most popular mass-market brands, like Wise Snacks and Entenmann’s, make their products.
“I think there’s a great deal of the mass-produced food world that we take for granted,” he recently told Page Six. “We know that, when we pop open that bag of chips, it’s going to be crispy and delicious — but there’s a lot of people and a lot of work and a whole lot of modern marvelous technology to make that happen. You’re never going to look at your snacks the same way again.”
The Brooklyn-born culinary traveler said he hopes the show sheds new light on machine-made goodies.
And, he adds: “The food porn on this show is so epic.”
Richman is excited in particular about a segment exploring Turkey Hill’s invention of “liquid chocolate chips.”
“It will break your brain,” he said, without giving too much away.
Richman will also appear on The History Channel’s new season of “The Food That Built America,” which he says makes for a perfect counterpart to “Modern Marvels,” because it explores the history of some of America’s biggest food companies. The season opener? The story of Pizza Hut’s feud with Domino’s.
“I’ve always said that the reason why food television shows and food blogs and food Instagram accounts are so beloved is largely because it’s the language we all speak,” Richman, a self-proclaimed “History Channel stan,” says. “It’s accessible to every economic group, to every race, to every religion, every nation on Earth. And we have the foods we love in good times and in bad.”
Richman’s beloved History Channel is also helping out with a cause near and dear to his heart: For every post on Instagram with the History Channel tagged and the hashtag #SaveOurRestaurants, the network will donate $1 to the James Beard Foundation’s Restaurant Fund to benefit eateries struggling amid the pandemic.
Richman’s “Modern Marvels” will premiere on Feb. 21, and the second season of “The Food That Built America” will be sneak-previewed on Feb. 9, both on The History Channel.