Lisa Rinna has found a clever way to promote her makeup line for Valentine’s Day.
The 57-year-old RHOBH star is giving away free product for her newly minted Pal-entine’s Week that puts the focus on friends, not a lover.
‘What better time to celebrate friendship and love than Valentine’s Day?’ asked Lisa. ‘This past year has showed how valuable those relationships are.’
For my pals: Lis Rinna has found a clever way to promote her makeup line for Valentine’s Day. The RHOBH star is giving away free product for her newly minted Pal-entine’s Week that puts the focus on friends, not a lover
Come on over: ‘What better time to celebrate friendship and love than Valentine’s Day?’ asked Lisa. ‘This past year has showed how valuable those relationships are’
She added, ‘I’m fortunate to have the most amazing group of friends who have been a tremendous support for me through recent times, and I know there are so many others who feel the same. So why not say so? Pal-entines Week is a great way to show your love to all your besties.’
The star will be giving away items from her lip collection which has been a big hit.
‘Creating a cosmetic line has been one of the most exhilarating, fulfilling experiences in my 57 years,’ said Lisa.
‘What’s great about Rinna Beauty is I don’t have to fit into any mold. There’s nothing holding me back from creating exactly what I love and what works for me.
Taking a break: The Real Housewives Of Beverly Hills is temporarily suspending filming on season 11 due to concerns surrounding COVID-19; season 10 is seen here
‘And then of course, the sky is the limit. I see Rinna Beauty as a true lifestyle brand.’
The Lisa Rinna Collection is inspired by her ‘breezy, West Coast aesthetic,’ she has said.
The line was an off shoot of the Belle Gray boutique, a clothing store (named after her daughters Delilah Belle and Amelia Gray) she ran for 10 years.
In January the Real Housewives Of Beverly Hills standout told DailyMail.com that getting lip injections at age 24 paved the path for her brand.
‘I always say, jokingly, that my lips have a career of their own,’ the brunette bombshell said. ‘The feedback on them was not always positive. There was a time when people were negative. But I think they became accepted when I said, ‘These are my lips! This is the way they are.”
Her full lips have done her well: Rinna has come out with her very own lip line called Rinna Beauty. And the 57-year-old Real Housewives Of Beverly Hills standout has told DailyMail.com that getting lip injections at age 24 paved the path for her brand
They must have their own SAG card! ‘I always say, jokingly, that my lips have a career of their own,’ the brunette bombshell said. ‘The feedback on them was not always positive. There was a time when people were negative. But I think they became accepted when I said, ‘These are my lips! This is the way they are”
Rinna had permanent silicone filler injected into her top lip in her 20s, but after about 10 years, the silicone started seeping throughout her lip and creating scar tissue that was bumpy.
Beverly Hills plastic surgeon Garth Fisher reconstructed her upper lip by removing some of the damaged tissue in 2010. And she has been happy ever since.
Rinna Beauty sells lip kits that include lip liner, lipstick and lip gloss, all in flattering neutral tones. The items can also be purchased separately.
It was not easy launching the brand as Rinna tried five times over 10 years only to be told it could not happen.
The move: Rinna had permanent silicone filler injected into her top lip in her 20s, but after about 10 years, the silicone started seeping throughout her lip and creating scar tissue that was bumpy. Beverly Hills plastic surgeon Garth Fisher reconstructed her upper lip by removing some of the damaged tissue in 2010. And she has been happy ever since
Turns out it was Mrs Harry Hamlin’s ‘pure tenacity’ that made it come to fruition as she explains she ‘does not take no for an answer.’
Lisa told DailyMail.com that she first started thinking about creating a lip line about 15 years ago and she met with executives, but was turned down over and over. ‘It always fell apart,’ said Lisa.
But the former soap opera actress, who thinks of herself as a ‘Lip Pioneer’ thanks to her fillers, was committed to creating a lip line and would not stop taking meetings.
‘It really was pure tenacity, I don’t like to take no for an answer,’ the star – who says on her website she has ‘tested every sample, chosen colors, approved ingredients, inspired the packaging’ – told DailyMail.com.
‘And I was very passionate about it so I kept going.’
The approve! Her daughters Delilah Belle Hamlin and Amelia Gray Hamlin love all the colors; seen in February in NYC at the Christian Cowan Fall/Winter 2020 show
Lisa also shared that contrary to popular opinion, just because she is famous does not mean a lip line would fall into her lap.
‘No one calls you, you have to go out and make the deal happen, even if you have fame,’ explained the Sex, Lies & Obsession actress.
‘People think things just come to people who are famous and it’s not true, you have to go after it.’
And Rinna also asserted that she had to pour her soul into the brand.
‘It’s not about fame or money, it’s really about the passion, the brand has to come from a place of passion or it won’t do well. My work comes from a place of authenticity. People have to believe in me and my product,’ she explained.
Early days of love: Harry Hamlin also weighed in on the hues. ‘He has never liked red or dark colored lipstick on me, so that is why I wear a lot of neutral colors, like nude or beige,’ she told DailyMail.com; seen in 1993
‘And it’s not good to just slap your name on something, you have to create it with passion and have it be authentic to you.’
The Bravo star added that there are also so many famous people who have beauty lines – Kylie Jenner, Kim Kardashian, Lady Gaga and Rihanna are just a few.
‘The beauty brand is so crowded,’ she said. ‘You need to know what you’re doing.’
And Rinna told DailyMail.com that she has also educated her model daughters Amelia and Delilah on branding.
‘I was happy to teach my girls that things don’t really fall into your lap, you have to have tenacity, even if your name is out there a lot,’ she stated.
The wife of LA Law actor Hamlin told DailyMail.com that the pretty, neutral colors from Rinna Beauty have also been given a stamp of approval by her daughters.
‘My daughters, I watch them, I watch what they like, and they often go with a lighter nude lip color,’ she told DailyMail.com.
So three years ago: A flashback photo from 2018 in Costa Rica while in Fendi
‘They wear the colors I have made. They will say, ‘Hey mom that one is pretty, I like that color’ and they have all of the shades, they wear them out. They are fans of my work.’
And Harry also weighed in on the hues. ‘He has never liked red or dark colored lipstick on me, so that is why I wear a lot of neutral colors, like nude or beige,’ she told DailyMail.com.
‘Red is nice for once in a while, but the nude colors are really a go to for day into night.’ And Rinna added that mixing those nude colors together can be fun as all the colors in her line go together.
Meanwhile, her show RHOBH has put filming on hold as three cast members have come down with COVID-19, according to TMZ and People; they are Kyle Richards, her sister Kathy Hilton and pal Dorit Kemsley.