We would need to invest and we would do so.
If you look at the United States or Canada or the United Kingdom, yeah, these are countries where Bing has a 20 or 30% market share and, you know, we do tests, others do tests and most people would say it’s really hard to tell the difference qualitatively in terms of the results that come back between Bing and Google.
We readily recognise that that is not the case today in Australia.
We would need to invest, we would.
We would need to work with small businesses – we would do that as well.
But, you know, I think this is an opportunity whether people use Bing or not to put a stake in the ground to support the importance of news and publishing and rectify what is and has become a real imbalance, say, between search and technology and traditional news.
And we applaud the government for taking this kind of step. I think it’s needed not just in Australia, but in other places too.