From GI.biz: “The word ‘veteran’ can sometimes be used a little too liberally when it comes to labelling video games execs, but it’s certainly appropriate for Peter Moore.
After working in the sportswear industry, Moore joined Sega way back in 1998, contributing to work on the Dreamcast and eventually rising to president and COO for the Japanese publisher’s North American operations. He later left to spend four years at Microsoft, where he helped build the Xbox business and announced release dates with tattoos on his arm.”
source: gamezpot.com