Your next 4K TV could be better, brighter and cheaper thanks to LG

They are also self-emissive as their pixels emit light and colour on their own, controlling themselves individually in a process called ‘pixel dimming’.

Thanks to this pixel dimming, OLED displays can realise brighter or darker images with extreme accuracy, resulting in superior picture quality.

“Through the evolution of OLED, LG Display will expand its differentiated competitiveness and market dominance in premium TV markets,” said Dr. Chang-ho Oh, Executive Vice President & Head of the TV Business Unit at LG Display.

There’s no word on when or who will launch smaller 42-inch OLED televisions but hopefully there will be more news and updates on this in the coming months so watch this space.