Aldi UK sales up 10.6% in four week Christmas period

FILE PHOTO: Abdelaziz Abdou, a Deliveroo delivery rider, poses with a bag of Aldi groceries, as discount supermarket chains Aldi and Lidl look poised to accelerate their push into home delivery to satisfy burgeoning demand for online grocery shopping in a shift expected to endure beyond the coronavirus crisis, London, Britain, June 17, 2020. Picture taken June 17. REUTERS/Toby Melville

LONDON (Reuters) – The British arm of German discount supermarket group Aldi said its sales rose 10.6% year-on-year in the four weeks before Christmas, delivering a record performance for the festive period.

Aldi UK said Christmas trading was boosted by strong demand for its beers, wine and spirits.

The group also highlighted particularly strong growth in its online wine and “specialbuy” offering, with sales in December up 75% on the previous year.

Reporting by James Davey; Editing by Kate Holton