Black Friday 2020: Pretty Little Thing deals latest – brand launches Pink Friday sale

What is Black Friday?

An American export, Black Friday does not have a date set in stone and instead varies from year to year.

Black Friday is traditionally observed from the early morning hours of the first Friday after Thanksgiving in the US.

This year, Thanksgiving falls on Thursday, November 26, meaning Black Friday officially kicks off on Friday, November 27.

Bargain hunters, however, will be pleased to know many retailers choose to run their sales and deals before and after Black Friday.