Citoen is slashing prices — and discounts — to make the cost of its cars, including the C1, pictured, more transparent to customers in the UK, in showrooms or online.
It means less haggling over an inflated showroom price because the published retail price will be far closer to what the customer actually pays.
Less haggling: Its Fair Pricing initiative also aims to protect the longer-term residual value of its cars
Its Fair Pricing initiative also aims to protect the longer-term residual value of its cars. Surveys show many customers are put off buying if they must haggle.
Examples of reductions from December 1 are:
Up to £700 off a Citroen C1 (from £11,015 to £10,315)
Up to £1,175 off a new C3 super-mini (£16,280/ £15,105)
Up to £1,775 off a C3 Aircross Compact SUV (from £21,445 /£19,670)
Citroën UK’s MD Eurig Druce added there was now a 75 per cent chance of the all-electric AMI pod car — at around £5,000 — coming to Britain next year.