Genshin Impact may be biggest-ever global launch of a Chinese game

Genshin Impact released this week, an open world RPG that PC Gamer has called “astounding” and the “dark horse of 2020.” Genshin Impact has the odds stacked against it, as western gamers don’t typically enjoy games funded by “gacha” gambling mechanics, but it’s blowing up anyways. Before release, though, the game had some 5.3 million preregistrations outside of China. On launch day, it had more stream viewers than Fortnite on Twitch, and reactions from both streamers and press have been largely positive.

The South China Morning Post is citing a report that says Genshin Impact is already a top-grossing app on the Apple App Store in China, second only to the Chinese version of social media app TikTok. SCMP also interviewed multiple industry experts to get their opinions on the game’s launch, and the verdict seemed to be unanimous: Huge. Developers miHoYo had a development and marketing budget of some $100 million, and much of that has effectively promoted the game not just in China, but in Japan and America as well. It’s a clear sign that Chinese companies are rapidly building the skills and tech to challenge dominant Western and rival East Asian game developers in their home markets.

source: gamezpot.com