In a push to get more people to download its app and use it while shopping (read: not Amazon’s app), Walmart is encouraging shoppers to download it prior to entering to assist in navigating the store, search for more options online and pay once finished.
The redesign will roll out to 200 US stores by the end of the year and 1,000 more by the end of 2021.
Shoppers will also notice that Walmart’s departments are being more clearly organized and new, larger signage will be installed. Walmart (WMT) said the new signs were inspired by airports because they are “best-in-class examples of how to navigate large groups of people,” especially in light of the pandemic that has sent people flocking to stock up on essentials.
The redesign process began last year, before Covid-19, but includes features that people have gotten used to such as contactless payments. For example, customers can use “Scan & Go” on its app so people don’t have to interact with others while paying. The redesign was inspired by customer feedback and might be tweaked depending on shoppers’ response.
Walmart’s digital redesign is another way it’s taking on Amazon, its largest rival. Earlier this month, it rolled out Walmart+, a $98-a-year membership plan includes free shipping on items $35 and over, gas discounts and new payment tools. The service rolled out in mid-September.
Its primary business is groceries, which account for more than half of its sales. But groceries are a notoriously low-margin business. So Walmart in recent years has been building out its clothing and home goods’ offerings. It just launched a new clothing brand called Free Assembly, a 55 piece collection ranges from $9 to $45.
Rivals have also had success with their own private-label clothing brands, including Target (TGT), Amazon (AMZN) and even Costco (COST).