While Kim Kardashian is out of spotlight, her little sister Kylie Jenner is busy taking over as the new business queen of the family.
The 19-year-old attended the opening of her new pop up shop at the Topanga Westfield mall in Los Angeles on Friday.
The Keeping Up With the Kardashians star – who unveiled her beauty empire earlier this year – greeted hundreds of screaming fans who turned out to see the new store.
Selfie time! Kylie Jenner attended the opening of her new pop up shop in Westfields in Los Angeles on Friday
Teen queen: She skipped the glamour for her appearance, instead dressing down in comfortable clothes and very little make-up
Some of her fans had been queuing since 4.30am.
Kylie skipped the glamour for her appearance, instead dressing down in comfortable clothes and very little make-up.
She was clad in a red hoodie with matching trainers and black leggings, and wore her long raven hair down.
Crazy for Kylie: Some of her fans had been queuing since 4.30am
‘It’s all for you’: Kylie shared a snapshot of her admirers waiting outside the store
Her trademark: The shop front features Kylie’s name in white with a black gloss design dripping down the front of it, just like on her lip kits
‘Thanks to YOU!’: Kylie posted a Snapchat photo of people queuing up in the early hours of the morning
Her littlest fan: The Keeping Up With The Kardashians star was joined by King Cairo, her boyfriend Tyga’s four-year-old son
The teen entrepreneur – who built up her cosmetics company over two years – gave fans a sneak peak of what is inside the store on Snapchat.
In a video clip she shows a Christmas tree full of her lip kits and official merchandise including an orange hooded jumper with white flames on the arms.
The store front features Kylie’s name in white with a black gloss design dripping down the front of it, just like on her lip kits.
That’s a lot of lip kits!: The shop features a whole wall of Kylie’s lip kits, colour coordinated
She’s come a long way: It has been just one year since the teen released her first lip kit
Raunchy: The design is also echoed inside the store, along with topless photos of the teen posing with her boyfriend Tyga
Love Kylie: There’s also a neon pink sign of Kylie’s autograph, and part of the shop is based on her bedroom
Feeling festive: Kylie’s Snapchat revealed that there’s even a huge Christmas tree in the store
The design is also echoed inside the store, along with topless photos of the teen posing with her boyfriend Tyga and a pink neon sign of her autograph.
The shop is selling all things Kylie, including apparel, lingerie, accessories, phone cases and her 2017 calendar.
According to the Kylie Cosmetics website, the shop – which is in partnership with Shopify – will remain open ‘while supplies last’.
A closer look: The tree is decorated with lip kits, along with silver baubles and white snow
Get it before it’s gone: The shop will remain open ‘while supplies last’, and Kylie products usually sell out extremely quickly
Sneak peek: The merchandise includes apparel, accessories, lingerie and phone cases
Also available online: Those who couldn’t make it to the store can buy Kylie’s products online on Saturday
Yum: Shopify provided cupcakes for the occasion, including some decorated with edible lip kits
And given the reality star’s track record of having her new products sold out within minutes, it’s likely that won’t be for long.
Kylie designed the interior of the store herself and even based one section of it on her bedroom.
‘Part of the store actually replicates the design, décor, and furniture located in Kylie’s own bedroom—a perfect way for fans to experience the glamour and luxury loved by the youngest member of the famed Kardashian / Jenner family,’ the site stated.
‘Can’t wait’: Kylie has been teasing the opening of the pop up shop on social media
Finishing touches: She also gave fans a glimpse at the interior which she had designed herself
‘She cares a lot about the experience of the customers’: Kylie has been ‘heavily involved’ in putting the store together, Shopify Plus VP & GM Loren Padelford told fashionista.com
Getting up early just for Kylie: It’s no surprise there was a huge crowd, given that Kylie’s lip kit products have often sold out within minutes
Shopify Plus VP & GM Loren Padelford told fashionista.com that the Kylie store may be the ‘biggest pop-up ever’.
He added of the teen: ‘She’s very heavily involved; she’s been in the store deciding what she wants it to look like.
‘She cares a lot about the experience of the customers and wants them to feel like they’re a part of her world.’
Selfies for all: The 19-year-old stopped to pose for photos with her adoring fans
Protection: Kylie had a burly security guard with her who kept fans from mobbing the teen
Happy to help: The star’s fans were thrilled when she stopped to chat and take photos with them
Keeping casual: Kylie dressed down in a red hoodie and trainers with black leggings
The items will also be available for purchase online from Saturday, Kylie revealed on her subscription based website thekyliejenner.com.
Meanwhile, the brunette beauty has revealed she plans to drop a restock of her popular Holiday Collection at 3pm (PST) on Friday.
It has been just one year since Kylie released her first lip kit, and she then launched Kylie Cosmetics earlier this year.
Bare-faced beauty: The reality star went make-up free and wore her dark hair down
Right this way: Kylie was ushered inside her store, which opened at 10am
Too cute: She also shared a photo of her ‘Christmas puppies’ cuddling together