‘Cha’mone motherf*****! It’s not live is it?!’: Boxing promoter Eddie Hearn is left red-faced after he swears live on TV… unaware that the cameras are rolling as he prepares for the launch of his back garden ‘Fight Camp’ this weekend
- Eddie Hearn is hosting the first of his Matchroom Fight Camp events on Saturday
- The Matchroom boss was about to conduct an interview with Sky Sports News
- However, he randomly swore unaware the cameras were rolling live
- Hearn burst into laughter and later tweeted: ‘When you think it’s a rehearsal’
Eddie Hearn swore live on Sky Sports News blissfully unaware that the cameras were rolling in an amusing exchange on Friday.
The Matchroom boss was promoting his Fight Camp event, which will be held on Saturday night from his back garden in Brentwood, Essex.
Yet Hearn let his guard down before a live interview with Sky at the weigh-in, spontaneously shouting ‘Chamone motherf*****s!’ and was in a state of shock when the reporter put his head in his hands and apologised.
*Warning – explicit language in video below*
Eddie Hearn was about to conduct an interview with Sky Sports but he wasn’t aware it was live
Hearn looks bemused when the reporter apologises and confirms the cameras are rolling
The Matchroom boss bursts into laughter, along with a host of staff off-camera on Friday
An incredulous Hearn replies ‘We’re not live are we?’ and when informed that they are, bursts into laughter and says ‘Oh my God!’
The reporter tries to restart the interview but Hearn, and those watching off-camera, are still in stitches at the hilarious moment.
The 41-year-old swallowed his pride afterwards, tweeting the video link and saying: ‘That was awkward.. when you think it’s a rehearsal’.
The head of Matchroom hopes to upstage his fellow promoters who have already held boxing shows behind closed doors when he launches the first of at least four ‘Fight Camp events’ this weekend.
Frank Warren has kick-started boxing’s return in the UK amid the coronavirus pandemic at London’s BT Sport Studios in recent weeks, while several world champions have had tick-over contests in the United States in empty casinos.
Hearn has hatched a brilliant £1million plan to stage boxing in his back garden this Saturday
The boxing promoter is hosting a series of Fight Camps in his back garden this summer
But on Saturday night, Hearn throws open the doors of Matchroom’s headquarters in Essex, for a bill headlined by domestic light middleweights Sam Eggington and Ted Cheeseman.
‘We’ve heard all of the pubs “it’s Matchroom Square Gardens, it’s Weekend at Hearnies”, whatever you want to call it, but the truth is, what an opportunity for these fighters and what an opportunity for our sport,’ Hearn said.
‘I’ve seen other people come back: studios, empty casinos, great, and we credit them. We are different. We wanted to make a bang. We wanted to make an impact. We wanted to show you how great the sport of boxing is.’