Exeter Chiefs to keep 'respectful' name and logo but ditch Big Chief mascot

Exeter Chiefs will keep their existing name and logo but have retired their mascot, “Big Chief” following a board meeting of the club on Wednesday.

An Exeter supporters’ online petition had gathered more than 3,500 signatures, calling for an end to the club’s use of “harmful imagery and branding”. Two more petitions have been launched arguing against any change however, with club fans split over whether the Native American imagery carries offence.

“Content provided to the board indicated that the name Chiefs dated back into the early 1900s and had a long history with people in the Devon area,” the club said in a statement. “The board took the view that the use of the Chiefs logo was in fact highly respectful.

“It was noted over the years we have had players and coaches from around the world with a wide range of nationalities and cultures. At no time have any players, coaches or their families said anything but positive comments about the branding or culture that exists at the club.

“The one aspect which the board felt could be regarded as disrespectful was the club’s mascot ‘Big Chief’ and as a mark of respect have decided to retire him.”

In the US, the NFL’s Washington side recently dropped their badge and Redskins branding, taking on the temporary new name of Washington Football Team for the coming season.

source: theguardian.com