This includes one shopper per week in every store being given their whole shop for free.
Jeremy Pee from M&S said: “With a Digital First approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience.
“We’ve injected a new sense of excitement and value and made the features they love even better, while stripping out the points and tiers system they found confusing.
“It will instantly feel more rewarding, and customers can be confident that good things will happen every time they shop with us, from winning their M&S shopping basket for free on the spot, to a donation to the cause that matter most to them.”
source: express.co.uk