Samsung and Sony watch out! Hisense unveils affordable new 4K TVs with Dolby Vision

The U8QF starts from £1,099 for the 55-inch size and rises to £1,699 for the 65-inch size. Hisense TVs are stocked at Currys PC World,, John Lewis, and a number of other high street stores and online retailers.

There are plenty of more affordable options available – if you don’t need quite that much telly for your next binge-watch.

The Hisense U7QF series, which still offers Dolby Atmos compatibility and quantum dot filter bringing the same one billion vivid shades of colour, ships in 50-inch, 55-inch, and 65-inch sizes and starts from £899. Unfortunately, there’s no front-firing speakers, but that’s a small price to pay.

Only the 50-inch panel is on-sale at the moment, with the bigger sizes coming soon.