Starbucks introduces a new menu in China that will feature Beyond Meat burgers and pastas for the first time.
Screenshot/ Beyond Meat
Starbucks said that Beyond Meat products will feature on its China menu for the first time starting Wednesday, according to CNBC.
The world’s largest coffee chain said the new menu will feature burgers and pastas made with Beyond Meat’s plant-based beef products, in an announcement on Monday. It will also include a plant-based pork alternative known as Omnipork and a popular non dairy milk called Oatley.
It comes as the world’s biggest coffee chain has reopened a large majority of its stores in China, where the coronavirus outbreak appears to be slowing down.
Through its launch with Starbucks, Beyond Meat has entered China for the first time. It is an important step forward for the Los Angeles-based company, which has expressed its commitment to expanding in Asia, where modern plant-based meat products are not as widely available as in the US or Europe.
Plant-based meat makers like Beyond Meat and Impossible Foods market their products as more sustainable and environmentally friendly than conventional meat. They’re hoping to convince meat eaters around the world to reduce their consumption of meat in favor of a more plant-based diet amid rising awareness of climate change.