Harry and his wife have made it clear they will be relying on their Instagram account to “openly” communicate with the public.
Their website states: “The Duke and Duchess of Sussex will continue to have a social media platform. They look forward to continuing their use of social media and believe that their updated media approach will enable them to share more, with you, directly.”
Some have claimed the Sussexes are using the account to compete with their counterparts, His Royal Highness Prince William and Her Royal Highness Catherine, Duchess of Cambridge.
In January, Daily Express royal correspondent Richard Palmer remarked on his Twitter: “Wow, what unfortunate timing that once again, just as a senior member of the Royal Family was heralding an important initiative, the Sussex Royal Instagram account kicked into life with some PR pictures at the very same moment.”