Posting on Reddit, one fan said: “So this whole Jughead is dead plot happened cause Cole didn’t want to appear for a scene that was being shot.
“With that being said, at last minute the writers chose to create this whole Jughead is missing/ dead plot.
“But so far it’s only happening for that contest that Jughead won.
“So I wouldn’t be shocked if the season ended with a time jump and it was revealed that everything that happened was a book that Jughead wrote called Riverdale.
source: express.co.uk