Phillip Schofield’s £1m cash rise bonanza – but co-star Holly Willoughby may get even more

The £927,000 rise was revealed in newly published accounts and was largely due to Dancing On Ice returning last January. Other sources of income for Phillip, 57, include game show 5 Gold Rings, a special Christmas programme called How To Spend It Well and corporate deals with Waitrose. Wine enthusiast Phillip makes recommendations on tipples for the retailer’s Weekend Magazine and appears in cookery shows for the store’s online channel. 

The popular host also presented the British Soap Awards at the Manchester’s Lowry Theatre this June which was shown on ITV. 

But Holly, his co-presenter on This Morning as well as Dancing On Ice, is likely to overtake him when her earnings for the 12 months to last November are revealed. 

Holly, 38, was awarded a £200,000 pay increase by bosses at This Morning in 2017 to match Phillip’s £600,000 after reports that she earned a third less than he did. 

And her ITV salary was boosted by a stint on I’m A Celebrity… as Ant McPartlin’s stand-in last year alongside Declan Donnelly. 

Holly paid herself and husband Dan Baldwin almost £1.7million from her TV firm last year. 

Her earnings nearly doubled from the previous year when she took £950,000 from the business, which channels her ITV income. 

Details of her pay were revealed in published accounts for her company Roxy Media which showed that the cash boost was paid in the form of a dividend. 

Holly owns 80 per cent of the firm and Dan, 43, the remainder. The couple shared the dividend, leaving Holly with £1,355,784 and Dan £338,946. 

The mother of three also appears on panel show Celebrity Juice and was unveiled as a brand ambassador for Marks & Spencer last September as well as fronting the store’s Christmas adverts. 

Holly and Phil’s coffers are set to swell even more as ITV plans a massive overhaul of its daytime schedule. 

Station bosses are reportedly working on a secret plan to fill the gap left by the axed Jeremy Kyle Show. One proposal is to launch a bumper This Morning programme. It would start half an hour earlier at 10am, with the hosts talking through viewers’ letters and stories of the day. 

Holly and Phil have just celebrated a decade of presenting the show. Their partnership has led to huge success winning them multiple awards. 

source: express.co.uk