We only have 4 months left before Christmas, and it’s time to make your decision on what your company will do about construction Christmas cards. Whether it’s your first time to send these holiday greeting cards or not, you mustn’t fall for the mistakes that many companies do. Continue reading to find out what you need to avoid when sending out construction Christmas cards.
But before we discuss the common mistakes when sending construction Christmas cards, there are a couple of things you need to understand. You need to have the foundation of your Christmas card campaign secured. Who should receive the Christmas cards? What is your purpose in sending holiday greeting cards? These are just two of the questions you need to ask yourself before sending out the cards
Who should receive Construction Christmas Cards?
Sending holiday greeting cards is one of the ways for business owners to show appreciation towards their clients and business partners. However, construction Christmas cards shouldn’t be limited to clients and business partners. Below are the different categories of people within the corporation who should receive holiday greeting cards:
- Employees. Never underestimate the power of sending Christmas cards to your employees. Did you know that this is a form of showing appreciation? This can go a long way to encourage them to come back to work, ready to work hard, and refreshed.
- Investors. As a business owner, you should always give a token of appreciation to your investors before the year ends. You can send them personalized holiday cards as a way of maintaining your relationship with them. Don’t forget to mention your appreciation to all their emotional and financial contribution to your construction company.
- Business partners. Companies must send holiday greeting cards to business partners. That’s because this serves as a sign of respect and appreciation. Construction greeting cards are more personalized and serve the same purpose as the regular Christmas cards you send customers. The main purpose of this is to stay relevant and visible in the construction field.
- Customers and clients. In the construction field, sending Christmas cards to clients and customers is the most popular. This can be a great way to let them know that you care for them. It also lets them remember you when the new year starts. You’ll probably be the first company they’ll remember once it’s time to start doing business again.
Why do you need to send Construction Christmas Cards?
Typical Christmas cards tend to be cold and all the same. Because of this, business owners in the construction field have this opportunity to develop a more personal relationship with their clients, investors, and employees. Below are the benefits of sending construction Christmas cards:
- Sending business Christmas cards demonstrates authenticity. Personalized holiday greeting cards don’t have the same impact as the generic greeting cards other businesses send. That’s because they convey a sense of authenticity, and this is the main reason why your company needs to embrace it.
There’s a higher chance of real engagement when they receive personalized Christmas cards. So, if you’re going to send personalized Christmas cards, your recipients are more likely to appreciate your gesture. This will positively impact your business.
- It allows you to reconnect and nurture relationships. Sending out Christmas cards is one way for you to thank current customers and reconnect with the ones whom you haven’t heard of for the past year or two. A unique construction Christmas card shows that you care about these groups of people and that you wish them well genuinely. People want to feel appreciated and special. Sending a construction Christmas card in the spirit of Christmas demonstrates that you value their importance.
Being authentic and sincere is the key to nurture relationships with clients, business partners, investors, and employees. Demonstrating value is also important. Nothing is distasteful about sending them a personalized construction Christmas card. People love to be rewarded for their loyalty, and this Christmas season is the best time to offer something special.
Show your appreciation to your customers, investors, and employees by sending them holiday greetings. Make sure that you let them know you value their business with a personal message. Sending Christmas cards isn’t only a way to wish them a merry Christmas. It’s also your chance to start conversations with them, which means you could get more sales for your business. Any talking point for you and your customers will hold the potential to grow your business.
The idea of sending Christmas cards sounds easy and great. But the sad part is, many companies make mistakes when sending them. Because of this, a simple gesture that’s supposed to show appreciation and gratitude can turn into a nightmare.
What to Avoid When Sending Construction Christmas Cards
The first step to send holiday greeting cards effectively is to make sure that you pick the right Christmas cards. You should select an online shop that makes it easy for you to personalize the inside of your Christmas cards for free. The online tools should help you make the process easy, fast, and fun. You can select one of the many heartfelt greetings, or you can create your greetings.
You can select from a variety of formatting and fonts to communicating your message, in a unique style. Also, you can add your company’s logo as a final touch, to make the card your own and help establish your brand. Choose an online shop that’s always available to help you if you have questions regarding the designs.
Once you have the right Christmas cards, the next step is to deliver your message effectively. This is where things can get a little difficult. Even big companies fail to effectively use their Christmas cards. Below are some of the biggest mistakes companies make that you need to avoid this holiday season:
- Making a sales pitch. Sending Christmas cards is one of the only things your company does, which doesn’t focus on making a sale. So, when you send construction Christmas cards out, make sure not to step the boundaries. While your company name and contact information need to be visible on the card, you shouldn’t overdo it. The rest of your Christmas card shouldn’t talk about your company, but instead, should only be a holiday greeting.
- Forgetting the basics. Some companies forget to check if their contact information is up-to-date and active. Thus, if you must send hundreds or thousands of Christmas cards, you should make sure the names are correctly spelled. Also, make sure that there’s one entry per recipient, and that addresses are correct.
- Overlooking personalization. Although this isn’t a requirement, adding a personal touch to the construction Christmas card is very important. Even just by saying “Best Wishes” or “Thank You” can mean something, that you care for the recipients enough to spend time writing them a note. You may choose to handwrite their name on the card and reference a personal anecdote.
- Procrastinating. Getting the right amount of Christmas cards may take time. You might not be able to get the number of cards needed. To avoid this, do not procrastinate and order them ahead of time. By doing so, you’ll be sure to get them on time, and you’ll have extra time that you can spend on writing personal notes to the recipients. As soon as you get the Christmas cards, don’t waste your time procrastinating and send them right away. The ideal time to send the Christmas cards is in early December or just right after Thanksgiving.
- Forgetting the partner’s or client’s assistant. You may be doing business with just one individual, but the ones responsible for controlling the relationship are the gatekeepers. In most cases, they are your clients’ assistants. It’s good to send the Christmas cards to both parties, as a token of your appreciation. Doing this can go a long way for you in the future.
- Forgetting the rest of the year. Construction Christmas cards are popular during November and December. However, you shouldn’t let that hinder you from always reaching out during other holidays. You can still send holiday greeting cards and stand out, knowing that not many business owners do this.
- Following the crowd. The purpose of sending Christmas cards isn’t for you to blend in. You should know your target market and stand out during the Christmas season and make a statement. For instance, if your target recipients have religious affiliations and celebrate Christmas, then make sure to send the Christmas cards. Many businesses don’t take the risk of making religious references. This can be very effective, especially when you know the recipient of the Christmas cards.
Sending out Christmas cards to clients, business partners, investors, and employees takes time and effort. Don’t be overwhelmed by this long list of things to avoid. Instead, send the Christmas cards the right way. To make sure you don’t run out of cards to send, order construction Christmas cards now. Find a selection of cards that feature original construction designs to help construction professionals build solid relationships.