This Morning beauty Holly Willoughby, 38, shared a picture of her sporting a plunging white swimsuit as she dipped her legs into the sea.
The high-angle shot gave her 5.7 million followers a glimpse of her assets while she looked away from the camera.
The mother-of-three’s racy snap also gave her fans a view of her well-defined pins and sensational physique.
Holly told fans she was looking away from the camera as one of her sons had joked there was a shark in the water.
She wrote: “‘Mummy, look, shark!’ #hethinkshesfunny #tbthursday #wishiwasthere.”
Holly’s rare busty appearance received a mass of compliments from her fans.
One user wrote: “Beautiful Holly looks so beautiful there,” while another commented: “Can’t cope. Unreal.”
A third penned: “Brilliant picture Holly. Can’t wait until your back on tv.”
“Love the Bond girls swimsuit,” a fourth added.
Holly’s picture seemed to be taken during her most recent family holiday with her husband Dan Baldwin, 44, and their three children.
The couple, who married in 2007, share Harry, 10, daughter Belle, eight, and four-year-old son Chester.
Earlier this month, Holly also shared a selfie with her co-star Phillip Schofield, 57, as the pair enjoyed their annual trip with their families.
During the trip, Phillip Schofield shared a video of Holly Willoughby screaming after her spouse lost his sunglasses.
In view of his 2.6 million followers, the presenter filmed Dan dipping his legs into a stream while enjoying the views in the sun.
But after leaning forward in the water, he lost his sunglasses.
Holly then screamed as her husband yelled: “Oh no! [They’re] Very expensive… no!”
Phil seemingly found the blunder hilarious as he could be heard laughing in the background.
Meanwhile, the star also shared a picture of himself alongside Dragon’s Den star Peter Jones during his Portugal trip.
Phil beamed for the camera while Peter placed his around him.
He captioned the snap: “Dinner with the big guy … said @peterjonescbe.”
Phillip and Holly are set to return to This Morning next month.