BT customers are set to see their bills increase from next month.
That’s the official news from the TV and broadband firm who have confirmed that subscribers to some packages will pay up to £48 per year more.
Although there’s no exact details of all the increases, BT has said that customers will see things go up by between £1 and £4 per month.
BT Sport currently has rights to the Champions League and Europa League plus other action which includes Premiership rugby and UFC.
Anyone who enjoys those sporting events will now have to pay more for the privilege of watching them.
In a message sent out to users BT said: “Hello, from 28 July, your BT Sport price will go up by £4 a month.
“We always want to bring you the biggest sporting events and with more Premier League games than ever before – it’s never been a better time to have BT Sport.”
However, the hike hasn’t gone down well with customers taking to social media to vent their anger at the news.
Posting messages on Twitter, one BT customer said: “@bt_uk how can you justify increasing the price of Bt Sport when, you have lost Serie A and will lose SPFL and the Betfred Cup next year?”
And another added: “Hey @bt_uk Thanks for being greedy! It was bad enough when you decided to make #UFC239 PPV for all UK customers but it’s an even bigger kick in the balls for increasing your prices on your @btsport app by £1. I’ve lost count the amount of price increases in the past few years!”
Commenting on the increase Dani Warner, TV expert at uSwitch.com, said: “BT’s legion of customers will be hit hard by these rises, with just a few pounds a month very quickly adding up and potentially proving costly in the long run.
“BT Sport, driven by its football offering, is a premium product, but many will feel they were already paying a substantial amount to enjoy it.
“Price rise announcements are often good moments for customers to assess whether they are really getting value for money for their service, and BT has to be wary of any complacency when it comes to its users’ loyalty.
“Ultimately, BT will have to show itself to be offering value, regardless of the prices it is demanding, or customers will vote with their feet – which they can do for free mid-contract as a result of this increase.”
BT isn’t the only firm who has raised pricea with Sky announcing an increase earlier this year.
Some services such as Sky Entertainment went up by £2 per month with Sky Cinema rising by £1.
Speaking about the price rise, a Sky spokesperson, said: “We try to keep costs down and provide greater choice for our customers to pick the package that best suits them.
“We know price increases are never welcome, but we hope customers can see that our innovation, great content and our industry leading customer service provide good value.”