Fraser has had an impressive season for the Cherries with 11 assists and seven goals.
And it has led to surprise reports that Arsenal have identified the Scotland international as a player of interest ahead of the summer transfer window.
The Gunners are understood to be in the market for a wide player and with major funds not available to manager Unai Emery, a move for Fraser could be a worthwhile gamble.
And Fraser has responded to those rumours by admitting he is flattered by the interest.
“I’m not going to lie, it’s very nice,” he told Sky Sports News.
“It means you are doing something right.
“They are a huge club, a massive club.
“When you see your name thrown around you always think to yourself that you are a Bournemouth player and you try to do well.
“I’m not going to lie, you do feel good, especially when it’s a massive club.”
But despite the speculation, Fraser insists he won’t be changing his game to impress potential buyers.
“No, not really. If you think like that I’ll probably have one [a bad game] at the weekend, my passing will be miles off,” he said.
“I will just keep doing what I am doing, try to enjoy myself and try to win the game for my team.
“What will be, will be.”
Fraser can show what he is capable of on Saturday when Bournemouth host Burnley at the Vitality Stadium.
Bournemouth have won just once in the Premier League since January 30 while Burnley are in need of wins to pull themselves away from the relegation zone.