Nick writes: “A lot of people get very excited about a lot of things.
The next Marvel film, the next Rockstar game, the next episode of The Great British Bake-Off.
The minds behind 2019 marketing are extremely good at what they do, demonstrated by the fact by how products are able to stand out against thousands of others. Theyre almost too good at their job because of how much hype they produce. At least, thats what some would say.”