10 Best Website Design Practices For Conversions in 2018

In 2018 it’s not enough to just develop a fancy and bright custom design for your website. The modern web market requires great web conversion rate to ensure that the developed website will generate revenue. So, you need to implement features that allow you to achieve and maintain a high conversion rate.

There are dozens of methods to achieve it. For example, in the article about restaurant website design, you can read about the ideas of how to increase conversion rates in sites that are focused on restaurants. But, we want to highlight some of the universal solutions. This article will cover 10 great practices to maintain users’ interest in your website regardless of its subject.

1. Use CMS

CMS stands for Content Management System. It’s a tool that allows creating amazing websites in a short term. This is a general tip on the architecture of your website. The best practice is to use the most popular decisions like WordPress, Joomla or Drupal.

For example, in 2018 59.4% of all sites on the web run on WordPress. Joomla and Drupal take the second and the third places with 5.6% and 3.6% of the market share accordingly. All three of them are different in their purposes and features, but in general, they provide automatic website designers and wide toolsets to create a conversion web design. Also, CMSs often have nice-looking visual themes and additional plugins that help to boost your website conversion.

2. Consider the development of a landing page

Landing pages or landers are being used to collect data from customers, boost conversion rates and for lead generation. Thus, landings follow the concept of conversion design especially and they tend to be convenient and popular. Landings usually implement a minimalist UI (User Interface), so all the attention is focused on the website’s content, e.g. a product, an event, a company, etc.

3. Implement a dynamic background

This is a feature that designers may implement to boost the web conversion rate. It’s often a challenge to create a viral design. The dynamic background may come in handy to achieve this goal. Place semi-transparent video on the background to attract new users.

Please notice that it’s a good practice to use not an aggressive, but a neutral video that fits your site’s subject. As an example, it can be waves, cosy gardens, emotions or just a simple original animation. Dynamic background must complement the content, not outshine it. This website is one of the examples with a qualitative and correct use of such an approach.

4. Play around with layouts

You can use a classical layout provided by all website designers and front-end books. It’s a standard header-body-footer chain. To boost your website conversion you can make some experiments with website layout. Change section orders, allocate UI elements at non-standard ingenious locations, etc. Be creative, but do not overdo this method. The website must be easy-to-use. Only in this case will non-standard layout generate positive UX (User Experience) and boost conversions.

5. Find a way to retain users

Add a sitemap, links to social media, maps, infographics, etc to retain the user’s attention. The idea is simple – if the user continues to surf the website for a while, it can be a sign of a positive UX. Great user experience is always good for site conversion.

6. Provide multilingual support

It’s always a great idea to translate your site in the most common or target languages. First of all, you are able to increase your possible audience with native speakers that do not speak foreign languages. The second idea is the resulting UX. It’s a lot more pleasant for users to surf a website in their native language. These two factors combined may provide a huge boost to your web conversion rate.

7. Add some viral content

Follow current web trends to understand what is popular right now. Use the received information, e.g. add popular memes, implement trending technologies, or highlight the wide-spread themes. It may help to hype your website, which can lead to a monstrous conversion boost.

8. Use ratings

Users adore ratings! Well, in truth, people leave negative reviews significantly more often than the good ones. So, give them this ability! If you own an online store, let users rate items and leave comments. If you have another website subject, it’s also a great practice to implement such functionality.

No matter what it can be—a blog, a landing page, a news portal or something else—allow users to rate something and always ask them to leave a review. Lots of people will ignore such type of requests, but some part of an audience may take your advice and thus boost your website conversion.

9. Create a version for mobile devices

Sometimes we need to access the website from our smartphone or a tablet. Ensure that your product looks adorable on mobile screens or suffer the negative UX caused by user discomfort.

10. Try out a minimalistic UI

A heap of different UI elements may be annoying. When the page is overloaded by buttons, sidebars, or pop-up windows, users spend lots of their energy to find the actual content of the site. It’s a bad practice. You need to create a condition where all of a user’s attention belongs to the subject. Try to make a user interface as simple as possible to achieve better UX. Minimalist UI style can be a great part of successful conversion design.

It may be a hard task to boost the conversion rate with web design. It’s a creative work so it requires some inspiration. It’s not a crime to visit expert websites to get an insight into how you can develop your own product. Sometimes they can offer really great concepts that you can implement in your projects. For example, you can surf through the Agente website to get some fresh ideas on your designs. Familiarity with popular web products allows an understanding of what you need to mention when you develop conversion designs for websites.