Astrology is the esoteric study of the stars and the planets in a bid to decode meaning from the celestial movements of the heavens. Astrologers look at how planets move in relation to one another and how the signs of the zodiac impact lives. Daily horoscopes serve as a quick gateway into the world of astrology, offering bite-size updates on the stars, planets and cosmic energies. Horoscope detractors argue there is no scientific evidence to support the claim the stars have a direct influence on people.
However, according to physicist Christopher Baird from West Texas A&M University, there is evince to suggest horoscopes have an indirect influence on people’s moods.
Dr Baird explained: “Astrology purports that astronomical bodies have influence on people’s lives beyond basic weather patterns, depending on their birth date. This claim is scientifically false.
“Numerous scientific studies have disproven that astronomical bodies affect people’s lives according to their birth date.
“For instance, Peter Hartmann and his collaborators studied over 4000 individuals and found no correlation between birth date and personality or intelligence.”
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But reading daily horoscopes can have an effect on the way people feel thanks to a psychological effect known as placebo.
The placebo effect, typically discussed in reference to medication, is a beneficial effect of said drug despite the substance not being administered.
The effect is often reported in drug trials where test subjects are unknowingly given sugar pills or saline injections instead of the real medication but the effects still seem to take hold.
Dr Baird said: “The placebo effect is the mechanism at work with astrology.
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“Many people believe in astrology. When they read their horoscope and follow its advice, they feel better.
“But it is the belief itself and not the astrology that is making them feel better.
“Many pseudo-scientific treatments – from crystal healing to homeopathy – help people through the placebo effect.
“Believing in a treatment that does not actually do anything may help, but believing in a treatment that does is even better.
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“Sticking to scientifically proven treatments gives you the benefit of the belief and the benefit of the treatment’s action.”
But instead of relying on daily horoscopes for a quick boost of self-esteem, Dr Baird suggested people explore other options.
The physicist encouraged people to consider leisurely walks and regular exercise instead of astrology.
He said: “Exercise is proven to be good for body and mind, and your belief in its effect will also help you.”