Now that most of the Super Bowl ads are out in the wild, it’s time to do what human beings do best: rank things in an orderly fashion.
Today, Feb. 3, the. You could watch the game, or you could join us in ranking the ads. Which is weird, pointless and perfectly representative of what it means to be a human being in the year 2019.
But it’s also fun.
There have been some good ones so far. Here, in order of what we thought ruled, are some of the best Super Bowl ads so far.
Microsoft: ‘We all win’
Regular gaming controllers don’t always work for children with disabilities. That’s where Microsoft’s Xbox Adaptive Controller comes in. “I never thought it was unfair,” one young gamer says in. “I just thought, ‘Hey, this is the way it is and it’s not going to change.'”
Ads aren’t supposed to make people cry.
The Batmobile swings by Walmart
Classic movie cars like the Back to the Future DeLorean, the Ecto-1 from Ghostbusters and Scooby Doo’s Mystery Machine rush to Walmart to pick up groceries in the company’s commercial. Reads the tagline: “Order groceries online. Pickup for free. No matter what you drive.”
2 Chainz won’t keep his receipts
Do rappers really have to photograph receipts for the bling they buy? Adam Scott tries to get 2 Chainz to save paper receipts for his seafood towers and sports car made of ice, but the rapper has Expensify for that. You can also watch the whole video, which features a gold toilet.
They made a song for this.
Amazon drafts astronauts, Harrison Ford
Alexa, the voice of, , but , perhaps she shouldn’t allow Harrison Ford’s dog to order its own food, or connect podcasts to Forest Whitaker’s electric toothbrush.
If an ad has Harrison Ford, you know it’s a big deal.
Alexa wants a Pringle
Two guys are stacking different varieties of Pringles to make unusual flavor combinations, but theirwants in on the fun. Sometimes, it can be sad to be a robot.
We selected this, purely for the Funky Town bit. Inspired.
Bublé vs Bubly
Singer Michael Bublé is apparently irritated that the flavored water Bubly almost, but not quite, has copied his name. In this clip, he’s caught in a convenience store marking up the cans.
Sorry, I just can’t resist Bublé and his overwhelming average white guy charisma.
Hyundai’s hellish elevator
has actor Jason Bateman as the manager of a elevator to all kinds of horrible situations, including jury duty, car shopping and sitting in the middle seat of a plane next to a sick passenger. The latter highlights Hyundai’s Shopper Assurance program.
One of those ads that’s just… actually funny?
Backstreet Boys meet Chance the Rapper
In two short teasers for a Doritos ad, 1990s boy-banders The Backstreet Boys seem to be auditioning Chance the Rapper for a role in their band, but he’s just not getting that patented Backstreet choreography down.
Pepsi gets defensive
Pepsi plays off the fact that people wanting a cola tend to ask for their rival, Coke, and are often asked by the servers if a Pepsi is OK. Overhearing this exchange, Steve Carell defends the drink, and gets a little help from Lil Jon and Cardi B. Really, Pepsi is missing out if they don’t find a way to sell that sequined can.
Fun to watch absolutely everyone selling out hard.
Buffy fights bad skin
Olay created a mini horror movie, with Buffy the Vampire Slayer’s Sarah Michelle Gellar and a creepy masked stalker. He doesn’t know what he’s up against, taking on the legendary Slayer.
Audi reconnects man with his grandpa
seems to reunite a man with his grandfather in an automobile-centered vision of heaven, before a swift Heimlich maneuver apparently saves the man’s life, sending him back to his office life.
Tony Romo takes it easy in Skechers
The former Dallas Cowboys QB demonstrates a number of lazy-man items that make his life easy. He’s selling slip-on Skechers shoes, but the funnier ones involve a golf hole so big a small car could fit in it, and an elaborate way of exercising his dog.
Budweiser feels the wind
Few companies have as many memorable Super Bowl ads as Budweiser. This year, the company is hyping its use of wind power, thanks to Bob Dylan’s Blowing in the Wind and a Dalmatian whose ears fly in the breeze as the famous Clydesdales trot past a field dotted with wind turbines.
This ad has a dog in it. A good dog.
Mercedes-Benz aims high
In Mercedes-Benz’s ad for the, a random guy gets god-like powers that force the world, and its people and animals, to do his bidding. It’s a , but we have serious concerns about what happens to Free Willy and Ludacris.
Sad Michelob robot
In another Michelob ad, a buff robot shows how it can blow all the puny humans away in running, boxing and golf, then is sad when it realizes even all the workouts in the world won’t allow it to enjoy a beer. This is why Skynet is inevitable.
Sprint taps double threat Bo Jackson
Super-athlete Bo Jackson meets a mermaid and a horse with wings in Sprint’s Super Bowl 2019 ad titled “Best of Both Worlds.” Paul Marcarelli, the Sprint spokesman formerly known as the Verizon spokesman, also appears in the, as do a few cute robots.
This is at the bottom because I hate ads that make the celebrity read the bit that says, “why don’t you just tell them the company’s message” and that’s supposed to be the joke.
The Dude returns for Stella Artois
It seems like The Dude (Jeff Bridges) from The Big Lebowski, with his love for bowling and White Russians, would roll his eyes at rich Carrie Bradshaw (Sarah Jessica Parker) from Sex and the City. But in commercials, anything can happen. In an, Parker decides to order a Stella instead of her traditional cosmo, and Bridges’ Dude rejects his beloved White Russian for a beer as well.
This ad is bad. It’s a bad idea. And I’m upset Jeff Bridges did this.
The Super Bowl airs on Feb. 3 on CBS, CNET’s parent company.
This post first published on Jan. 25 and is updated often as new ads come in.
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