Tehran -17 February, 2008
1. Various of people walking past a cell phone store
2. Mid of different cell phone brands in store display
3. Various of men talking on their cell phones
4. Close of hands holding cell phone
5. Wide of a mobile phone shopping centre
6. Mid of cell phones for sale in shop display
7. Various of customers walking in store
8. Close of woman’s face looking at a cell phone
9. Close of cell phone in hand
10. SOUNDBITE: (Farsi) Reza, (no last name given) customer
“Iranian people have a strong tendency to change their belongings for new ones. It is true about changing their cell phones too. Many of us would like to have every feature in one small phone, including camera, music player, ability to connect to internet and TV reception.”
11. Various of people standing by cell phone shop display
12. Close of hand holding a multi functional cell phone
13. Tilt down of man holding a cell phone
14. Mid of mobile phone retailer in his shop
15. SOUNDBITE: (Farsi) Ali Rezayi, retailer
“Iranian youths do not have much fun and many of them enjoy trying different cell phones. I have lots of customers every day coming down here looking for the most advanced phones. They enjoy buying multi-functional phones. They enjoy it even more than buying things like clothes. Most of the money young people save up goes to cell phones.”
16. Tilt down from advertisement to people walking in shopping centre
17. Close of cell phone advertisement
18. Mid of girl speaking on her phone
19. Mid of cell phones for sale
20. Various of retailer showing a handset to customer
21. Mid of customer and seller speaking
22. SOUNDBITE: (Farsi) Mehdi, (no last name given) customer
“A couple of my friends borrow money and go under debt to buy a more feature-packed cell phone. Some of them even do not use any of these features and are too busy to listen to music on their phones, for example.”
23. Close of hand holding a cell phone
24. SOUNDBITE: (Farsi) Mehdi, (no last name given), customer
“Owning advanced cell phones has become a cultural trend in our county. You want to compete with your friends in buying new cell phones. They show off their phones in parties and gatherings to imply that they are kind of high class.”
25. Various of cell phones in shop display
Tehran – 20 February, 2008
26. Various of Dr Mohammad Ahmadi, walking into his office
27. Close of Dr Ahmadi taking notes
28. SOUNDBITE: (Farsi) Dr Mohammad Ahmadi, sociologist and psychologist
“Iranians like to have the best of everything, houses, villas, or cars. Being idealistic is a general characteristic of all nations but it is stronger among Iranians.”
29. Close of doctor’s hand holding book
30. SOUNDBITE: (farsi) Dr Mohammad Ahmadi, sociologist and psychologist
“Iranian youths are highly impacted by commercials and advertisements and they try to feed their excitement by purchasing devices like cell phones.”
31. Wide of Dr Ahmadi in his office
32. Wide of people walking in street and talking on their cell phones
33. Tilt-up of woman holding cell phone and talking to her boyfriend
34. Various of couple sitting in park playing with their cell phones
35. Close of hand on cell phone
36. Wide of traffic on highway with a huge mobile model in background
37. Wide of a street and bridge in Tehran
38. Close of a cell phone advertisement in street
39. Various of cell phone advertisements
40. Wide of a street downtown Tehran
41. Close of poster advertising cell phone
LEAD IN:
Mobile phones are a must-have accessory for many young Iranians today.
Because of rising demand for new high tech phones, shops selling the latest phones have sprung-up across Tehran.
STORYLINE:
Young Iranians love their mobile phones.
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