Are you selling the most profitable products in your niche?
The answer to that question does not say everything about how your online business is going, but it sure says a lot.
You can have big profits by selling almost any kind of products, but you're not getting all you can from your niche unless you're selling information products (digital products).
What's the Internet About?
The Internet is all about information. People get online to read about subjects they're interested about, watch videos that like, get documents and software to increase productivity … information, information and information!
Defining an Information Product
How can we define an information product? Easily talking, is any product you can download. If you can get a product directly from the Internet, it's an information product, also called a digital product.
Kinds of Information Products
The most common and most mentioned is definitely e-books. Still, many other types of products are getting popular today, such as video-classes, memberships, video downloads, music downloads, how to's, guides, software and so on.
Information Products are The Best Because
1) No Manufacturing, Stocking and Shipping Costs
A Digital Product is made only once, and copied over and over as you need. So, you make it yourself (or somebody else does, in case you're an affiliate marketer); it's stocked in one single hard disk, flash drive, web server, or whatever; and every time someone buys it from you, you only need to send her a copy over downloading. It's impossible to be easier and cheaper.
2) Worldwide Reach
As long as people can understand the language your Information Product uses, they can buy it and use it. There are many available ways today to complete transactions online, such as international credit cards, PayPal, Google Checkout, and so on.
3) Easy to Resell
Affiliate Marketing is all about people all around the world reselling products other people made. It is perfectly capable to be done with physical products, but way easier with digital products. It's much quicker an easier to complete a transaction when there's not handling and shipping involved. Plus, the responsibilities can be much greater because there are virtually no costs.