It’s never enough for Hugh Jackman’s The Greatest Showman, as it breaks yet another record.
According to the British Association for Screen Entertainment, the movie musical has become the largest digital release to date, selling in excess of 770,000 digital copies since its home release in April.
Meanwhile, The Greatest Showman is the best-selling film on a home-based platform of 2018, selling in excess of 2.68 million copies in terms of combined physical and digital formats.
Seventy-two per cent of those sales were on physical formats such as Blu-ray, DVD and 4K Ultra HD.
This impressive figure is more than double second-place Mamma Mia! Here We Go Again’s 1.3 million.
Meanwhile, billion-dollar box office goliaths Avengers Infinity War and Star Wars The Last Jedi lag behind on 1.23 million and 1.16 million respectively.
Since its April home release, The Greatest Showman has yet to drop lower than fifth place in its 36 weeks on the combined Official Film Chart.
No doubt such fan enthusiasm for the movie musical, that only received mixed reviews from the critics, has contributed to the UK video category growing by 10% in 2018.
While in its 20th week in the UK Albums Chart The Greatest Showman became the longest running soundtrack at number 1 in 50 years, surpassing Saturday Night Fever.
Jackman’s also open to a sequel, telling BBC Radio 5 Live, “If a genuine opportunity came up where it felt like the right thing to do, then yep, I’d get the top hat back out.”
“It’s clear to me and to everyone that people love these characters.
“I loved this movie, I loved this character and it was one of the great joys of my life.”